Top critical review
One person found this helpful
Clearly presented good read, not particularly groundbreaking though
on 16 October 2013
Another reasonable enough business advice manual- a snappy and quick read with some interesting real-life examples, and touches on some good points but nothing really ground breaking- global business wisdom is now swinging back to a recognition that your core market is all important and the continual search for new ones can be at best a waste of energies, at worst an eroder of that core business. Well you don't say...ask any town market trader that, and he would have confirmed it as a bit of free advice.
But business books need to be produced and golden pearls of advice are needed to be gleaned from them as more common sense is peddled as ground breaking business strategies for the 21st century. Ho-hum. David Taylor though has a good, clear way of presenting his books and this is as good as any you'll find on the Commerce shelves and is easily digestible, and perhaps more hands-on with it's advice than others. Worth forking out the best part of a twenty for though? That's up to you. Me, I'll just keep hanging out around the town market :)