Learn more Shop now Shop now Shop now Shop now Shop now Shop now Learn More Shop now Learn more Click Here Shop Kindle Learn More Shop now Shop now



There was a problem filtering reviews right now. Please try again later.

on 16 October 2013
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
Another reasonable enough business advice manual- a snappy and quick read with some interesting real-life examples, and touches on some good points but nothing really ground breaking- global business wisdom is now swinging back to a recognition that your core market is all important and the continual search for new ones can be at best a waste of energies, at worst an eroder of that core business. Well you don't say...ask any town market trader that, and he would have confirmed it as a bit of free advice.

But business books need to be produced and golden pearls of advice are needed to be gleaned from them as more common sense is peddled as ground breaking business strategies for the 21st century. Ho-hum. David Taylor though has a good, clear way of presenting his books and this is as good as any you'll find on the Commerce shelves and is easily digestible, and perhaps more hands-on with it's advice than others. Worth forking out the best part of a twenty for though? That's up to you. Me, I'll just keep hanging out around the town market :)
11 Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
I'm currently in the process of setting up a home business and found "Grow Your Core" to be very useful in forming a solid core product to build from. The book is very well structured (growing in complexity at a digestible pace), is professionally written and full of strategies and inspirational ideas that are certain to get you motivated.

It is easy to become distracted--when researching competition--and tempting to amalgamate the best ideas to become a jack-of-all-trades business. Don't do it! ... This book helped me to see why this was a bad idea: how finding a quality core product to sell and focus on is the best (and only) way to long term growth and success. It gives lots of real world examples of successful businesses that have developed through having a core (anchor) product linked to their identity. Think of Coca Cola (purely as it is an simple example to give in a review). By marketing the core "classic cola" drink strongly, throughout their history, all their satellite products (Cherry and Diet etc.) are strengthened by their association to the original core product.

This (understanding the theory behind growing your core) is simply the beginning. The book presents a thorough guide to forming your business and brand around a core product or service and building from there. It leads you step-by-step through the process of finding, building and finally growing your core idea.

I'd recommend this to anyone either thinking of or already running their own business. As I say it is a very motivational guide and is certain to get you thinking clearly about your business structure, with a solid foundation it can grow from. Well worth the price and time.
22 Comments|Was this review helpful to you?YesNoReport abuse
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
I don't know about turning conventional wisdom concerning diversification on its head, as the blurb suggests, but diversification has been the buzz-word for some years past and may well be past its sell-by-date. Actually, your core business can easily become neglected and, in a recession, leave you structurally weak and economically failing: I have found this out from my own business experience and ordered this book to try to remedy the situation. I found the book essentially sound and it echoes a number of other books I have read warning of the dangers of line extension and other forms of diversification as well as advice from a respected business mentor and friend, so the books sits in good company. The book suggests that your core and your brand are one and the same thing and to grow the core is the most successful thing that you can do - basically attracting more customers to you and your brand, improving brand recognition and improving your distinctiveness. Not rocket science so far, but it offers practical work-outs that help you to determine the means by which you can do this not inconsiderable task, bearing in mind everyone else with any sense will be doing the same and sometimes better than you. It reminds you of looking to what made your brand successful in the first place and ho to proceed from there: it is easy to read, practical and basically good sense: a sound business book and one that I can recommend.
0Comment|Was this review helpful to you?YesNoReport abuse
VINE VOICEon 26 March 2013
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
This is an outstanding book!

Full of ideas with supporting arguments regarding growing your core offering instead of meandering off in search of a new or alternative offering.

Within the first couple of dozen pages I could immediately see that some of the business expansion I have been involved in (in our family business) is focused correctly - as well as understand why some of our alternative ideas haven't really taken off.

Plenty of examples of household names - both of successful and unsuccessful attempts at growth, and all with plenty of detailed explanation to ponder.

Highly recommended!
11 Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 13 February 2013
In this new 'Brandgym' book David Taylor gives lots of valuable insights and examples of how to `renovate' the brand to keep it both consistent and fresh, underpinned by countless examples of household names that either got it right, or came unstuck. He cites some interesting and fascinating success stories, such as the James Bond `franchise' which - after five decades - is more successful at the box office than ever it was.

This book is an excellent follow-on from other books by David Taylor, and comes hard on the heels of his book `Brand Stretch'. In that book, he highlighted the temptations and pitfalls of over-reliance on stretching the brand into new market areas while losing focus on growing the core business - what made you successful in the first place. In his earlier book he explained what he calls `Brand Ego Tripping' - going off on risky frolics to stretch the brand into other areas, with the result that fewer than 50% of brand extensions survive for more than three years - the rest destined for a resting place in the over-crowded brand stretch graveyard. Not only are such risky ventures greedy for time and resources, worse still, they also risk the `double whammy' of damaging the core business.

He takes a brief look at what can go wrong with brand stretching, reviewing successes such as Apple, and how even companies famed for stretching their brand can come unstuck - perhaps the best example being some of Virgin's failed ventures.

The book takes us through eight practical `workouts' starting with `How to bake the brand into your product' and concludes with how to conduct a `Grow the Core' project, outlining the strategy used by The Brandgym consultancy, taking us through the four key stages - `Insight, Ideas, Exploration, and Action'.

As with his earlier books, David Taylor has managed to write a highly readable no-nonsense book, which will be of interest and use at every level from front-line practitioners to the board room, and from students to academics. All in all, an enjoyable read, destined to become a well thumbed reference for anyone involved in the dark arts of branding!
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 31 October 2013
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
Firstly a perfectly presented book - well structured - well written and full of easy to access information making a technical subject easy to assimilate and understand.

A fantastic approach to a subject which should be a priority for every business who wishes to stay `on the money' - it focuses on the simple concept of growing the core business of any company by implementing simple strategies without proliferating into areas which drain energy and resources - a phenomena which is often only too apparent.

The `brandgym' workout is inspirational - A must have book!.
11 Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 16 February 2013
This book certainly is one of the best marketing tools I ever used.

The various chapters are following each other in a really logical way, in accordance with the order of doing things that one should follow to achieve "growing a brand's core". It's a shame that not all books I have read on the subject had this amazing step-by-step structure.

I have also been surprised to see how easy it was to understand all the concepts it contained though they were really technical. The author illustrates all his ideas with concrete examples, which is extremely enjoyable.

Finally I really appreciated all the brilliant features the book contains such as the "key takeouts" and the "checklists" that are really useful as they both help achieving better use of the book's pieces of advice by allowing you to know EXACTLY which ones will be the more relevant regarding your specific situation.
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 27 February 2013
Once again David Taylor cuts through all the marketing b.s. to write a beautifully simple manual on how to focus on your core offering as well as the risks associated with neglecting the core in favour of what he calls "new toy syndrome" i.e. resources and marketers being diverted away from the core to support the new and exciting.

Brillant stuff David with lots of practical advice in a really easy to follow format
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 4 April 2013
You can tell that David Taylor has a lot of fieldwork experience in branding and is very generous sharing it in this book. Grow the core is full of real life examples, tools and tips for everyone that works in marketing. The book is easy to read and focused on key concepts.
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 17 February 2013
Many people overcomplicate and over-theorise marketing but David Taylor's approach is brilliant in its simplicity. Like his other books, Grow the Core takes some simple, but easily and often ignored principles, and explains them in straightforward language, illustrated with up to date examples that bring the points to life. The Grow the Core model is a very practical model which marketers like myself can use in our day to day lives to do what our CEOs want us to do - sell more stuff profitably!
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse


Need customer service? Click here

Sponsored Links

  (What is this?)