on 18 February 2012
The subtitle says it all: "How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business"
This book is divided into four parts, entitled:
`The Content Rules'
`The How-To Section'
`Content that Converts: Success Stories'
`This Isn't Goodbye'
Part One explains what content is and why you should need to create it. There are 10 chapters in Part One that essentially set out the Content Rules, with headings that include: Reimagine; Don't Recycle: Anatomy of a Content Circle of Life, Share or Solve; Don't Shill, and the intriguingly titled: Attention B2B Companies: This is the Chapter You Are Looking For.
Part Two has 8 packed chapters with step by step instructions on how to create content. Included are Blogs, Webinars, EBook & White Paper, Using Case Studies, FAQs, Videos, Podcasting and Photographs. This is gold for anyone wanting to get started creating their own content.
In Part Three, there are 10 concise chapters, each one a case study, which the authors prefer to call Success Stories, and all have `Ideas You Can Steal'.
Part Four contains just one short chapter inviting connection online & also linking to a couple of bonus downloads!
I found this book extremely helpful (my copy is full of colourful sticky bookmarks for reference)and happily recommend it to anyone who needs to know how create content and use it as a way of marketing their business (large or small). It certainly isn't a stuffy textbook and is written in a humorous and conversation style. It's choc full of great tips, explanatory screenshots and diagrams.
on 9 December 2011
Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover.
Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on as I have done with other books.
The authors have a conversational style which comes across well. They make their points clearly and sensibly, never patronising the reader with too little detail or overwhelming them with too much.
Even a complete newcomer to the topics covered will understand the book and the suggestions they make. There are a number of useful case studies at the end of the book which show how different companies have had success with varying approaches.
This isn't a book that tells you exactly what to do in a formulaic method. It explains the issues, gives an understanding of why certain approaches work and examples of how to implement them.
Overall, it is an extremely useful addition to my bookcase and one I will undoubtedly refer to time and again.
On the Internet, a brand new start-up, even a one-person shop, can compete directly and quite favorably with the biggest Fortune 100 companies - as long it offers superior online content. Today, consumers find the products and services they want by using search engines. Your goal is to create engaging, compelling, and memorable content - blogs, videos, podcasts, and websites - that people like, link to, and pass on to others. This can help your material show up on the first page of search engine results - even ahead of material from huge corporations. Internet content expert Ann Handley and online marketing expert C.C. Chapman use helpful guidelines and detailed case studies to teach you how to plan, create, and publish online content that will engage your prospects. getAbstract recommends this straightforward, informed explanation of what makes online content great, how to produce it and where to publish it in cyberspace.