Top positive review
2 people found this helpful
Brilliant - inspiring
on 6 May 2013
After 30 years in marketing I decided that I was getting stale and needed to re-energise my thinking. Based on the product description and reviews, I bought this volume among others. I need only have bought this one, with hindsight. Superbly written, consultative in style, well supported by examples from history and current experience. Having read it I have created several new ads for my business completely breaking out of my established patterns and styles: I have thought them through far more analytically and who knows - they may even work! Perhaps most of all, I have hugely enjoyed this learning experience and for me, the book has been truly inspirational.
Just one minor (?) quibble. In such a great book, from a very well respected and experienced publisher, covering such a visual topic: why are the illustrations so appalling? One can discern what the illustrations purport to show, but in many cases, especially in the photographical illustrations, it is largely a matter of conjecture. I would still buy the book, even with this reservation, but the quality of the writing deserves better reproduced illustrations.