Learn more Shop now Learn more Shop now Shop now Shop now Shop now Learn More Shop now Shop now Learn more Shop Fire Shop Kindle Amazon Music Unlimited for Family Shop now Fitbit

Customer reviews

5.0 out of 5 stars
3
5.0 out of 5 stars
5 star
3
4 star
0
3 star
0
2 star
0
1 star
0

There was a problem filtering reviews right now. Please try again later.

on 14 July 2011
I recommend this book to any marketing or finance executive who will take on a pricing project to make important pricing decision and want to know what ought to be considered. The book gives a thorough enough theoretical treatment of pricing to satisfy a Marketing MBA or a pricing professional too.

Unlike less substantial books, Tim Smith provides a logical analysis of the important trade-offs you will have to make in any major pricing project in a practical style, yet clearly demonstrating the important economic frameworks. The book examines the marketing, strategic, financial and economic issues you will need to weigh up in making your pricing decisions. It is illustrated with numerous relevant case studies, worked examples and graphics. There are optional appendices with a full mathematical treatment that need some basic knowledge of algebra.

Stephen Ness
Head of Pricing and Planning
UK Wireless Operator
0Comment| 6 people found this helpful. Was this review helpful to you?YesNoReport abuse
If you serious about pricing, you can fill a small library with excellent and constantly developing material. If you only want or feel you need a couple of authoritative and comprehensive works, this contribution to the literature by Tim Smith makes a superb companion to one of the seminal pricing texts, The Strategy & Tactics of Pricing (Nagle, Hogan, Zale). Very readable and logical in its development of the key aspects of the topic with plenty of great examples of practical application.
0Comment|Was this review helpful to you?YesNoReport abuse
on 14 January 2017
Great product.
0Comment|Was this review helpful to you?YesNoReport abuse



Need customer service? Click here

Sponsored Links

  (What is this?)