Top positive review
Great book for orgs building communities
on 31 October 2012
I'm glad Richard finally published a book about communities. I've been following his FeverBee blog for 3 years now.
This book does a great job of explaining the different elements of community management. It breaks down community management into a framework of:
5) Events & Activities
6) Relationships & Influence
7) User Experience (technology)
8) Business integration
To develop a successful community you need to understand what you need to do and when you need to do it. I especially loved the focus in this book upon social sciences and data. We have a lot of books about tactics and technology, but few that bring this depth to our field.
If there was one criticism of this book, it's that it doesn't focus much upon social media platforms. I'm sure many people will be keen to know how to do a better job of managing them.
Still, five stars from me.