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on 27 March 2017
If you can judge a person by the impact they have had then Steve Blank is a living legend. His ground-breaking work ‘The Four Steps to the Epiphany’ introduced the Customer Development process which launched a new approach to creating products. His award-winning teaching of the Customer Development has created many entrepreneurs, including Lean Startup creator Eric Ries.

Steve has co-authored this book with fellow serial entrepreneur Bob Dorf, and it is epic, both in size and weight, but also in scope. The Startup Owner’s Manual is a solid reference book for creating successful companies, and at 608 dense pages it is not going to be a light read but what it has is value throughout.

If you are thinking of creating a company or a product, either for a physical or web/mobile channel then buy this book, read it, absorb it and refer to it often. The evidential approach to customer development will save you time and money and, hopefully, drive you towards quantifiable product success.
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on 29 March 2018
The Startup Owners Manual is a wonderful inspiring and informative book of how to get going in business and how important it is to focus on customer adoption. Customer Discovery and Customer Validation

The book is split into 3 Manuals:
The Startup Owner’s Manual Strategy Guide
The Startup Owner’s Manual for Web/Mobile Channel Startups
The Startup Owner’s Manual for Physical Channel Startups

“A startup is a temporary organisation in search of a scalable, repeatable, profitable business model.” What differentiates startups from established companies is defined better here than I have seen it anywhere else. To understand and live this definition is so important for new companies and it requires a special breed of people that hunger and flourish in uncertainty.

This is an agile world where our goal is to build a Minimum Viable Product. The business and product in those early days go through the same experiences and are almost synonymous. The concept of Minimum and Viable are so difficult to balance but that is the secret.

Throughout the book, there are great formatting and visual techniques used to highlight major points. Graphics help emphasise key processes and examples are used to underpin explanation. The step by step guide appeals to our process minds and helps us realise that while there is a lot of uncertainty there at least is an approach.
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on 31 October 2017
Clear and comprehensive. I am running a startup within an established business and found this guide very useful as a sensible approach to take. Although some is common sense there is a lot of not so obvious knowledge.

If I had to say anything negative I'd say that it is pitched somewhat at well funded startups with lots of staff and big budgets which might be the case in San Francisco but unlikely for 98% of the rest of us. Despite this the book is still a great guide if you scale some of the suggestions down to fit your own reality - which is what I did.
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on 16 January 2015
this isn't a book that you'd read like a novel, its a reference guide that you can dip into and out of, perfect for anyone wanting to start or grow a business.
3 people found this helpful
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on 8 September 2015
The ideas in this book are good, it just takes a long time to explain them. This book would be so much better if it was half the size. This could be easily achieved if it didn't repeat itself.
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on 18 February 2016
Great read right here. Never stop learning
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on 24 February 2016
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on 23 January 2016
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on 12 April 2015
Good content but don't recommend in kindle version.
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on 15 December 2014
good value
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