Top positive review
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Save your time and save your business
on 27 March 2017
If you can judge a person by the impact they have had then Steve Blank is a living legend. His ground-breaking work ‘The Four Steps to the Epiphany’ introduced the Customer Development process which launched a new approach to creating products. His award-winning teaching of the Customer Development has created many entrepreneurs, including Lean Startup creator Eric Ries.
Steve has co-authored this book with fellow serial entrepreneur Bob Dorf, and it is epic, both in size and weight, but also in scope. The Startup Owner’s Manual is a solid reference book for creating successful companies, and at 608 dense pages it is not going to be a light read but what it has is value throughout.
If you are thinking of creating a company or a product, either for a physical or web/mobile channel then buy this book, read it, absorb it and refer to it often. The evidential approach to customer development will save you time and money and, hopefully, drive you towards quantifiable product success.