Top critical review
Somewhat useful but far too "Salesy"
on 27 February 2014
Make no mistake, this book is written to not just sell you Salesforce but train you to build a sales department versed in their acronyms. There are definitely nuggets of useful information but they're hidden in the hard sell which is ironic because large sections are devoted to "Cold Calling 2.0", a concept of cold calling using research as your foundation for making contacts. Or as it is known outside Salesforce, "research" which in turn leads to business. For £2 on Kindle it`s not over priced but could badly use an editor to correct the numerous typos.