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on 24 August 2006
I was quite disappointed with this book. It's not all bad, but it's a case of not judging the book by it's cover.

Firstly, if you are expecting to learn amazing effects with covert hypnosis a la Derren Brown, then don't bother.

Basically, it's a manual for salesmen. All the examples used are for selling cars, houses etc and it's like one of those "motivational" courses that companies send people on, but in book form.

There are some interesting things concerning body language, etc and some of the tips are adaptable for other situations, but it really is about plain common sense with a few things you can learn from far cheaper books about body language.

Also, being British, the book is VERY American and uses very basic language to describe things and comes across, at least to someone on this side of the pond, as incredibly patronising.

There is no hypnosis involved at all. It's more about suggestion and how to phrase questions to make someone buy something.

Unless you are a particularly inept American salesman, this book is pretty useless and extortionately overpriced for the content.

The print is quite big and doesn't take long to read and it's printed quite cheaply. No illustrations. Rather like a glossy computer manual.

If you are interested in hypnosis, then go for Ormond McGill's "New Encyclopedia of Stage Hypnotism" and if you are into covert hypnosis/mentalism have a look for "Sleight of Mind."

I gave this book a couple of stars as there is a few bits of useful info, but I didn't learn much that was new. I was hoping to learn how to put subliminal messages into normal speech,etc which is almost promised on the cover, but I just learnt how to con someone into buying a car and that getting people to like you and understanding what they want gets sales quicker.
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