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on 12 June 2002
The book provides a detailed scientific and easy to read understanding of how to structure a sales call. It provides the WHY, HOW, WHEN and in some cases WHAT should be said during a sales attempt. I think it is easy to read by anybody from advisor to key centre managers. If you need individuals to learn to sell a programme and not just order this book will show you what should be done.
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on 8 May 1999
I am in the telemarketing industry and have read this book twice! It provides easy to read, easy to follow, step-by-step methods for sucessfully selling anything over the telephone!
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