Top positive review
this book was so useful. 1) There are loads of little practical tips
on 28 January 2015
As someone who is launching her own food product brand, this book was so useful.
1) There are loads of little practical tips,tried and tested by other successful brands, that can get your products moving on the shelves.
2) Helps you avoid some easy-to-make mistakes (which can be super expensive to rectify later).
3) The chapters are brief and to the point, so it's very easy to revisit them.
4) Also reading the success stories and journeys of successful brands is inspiring.
One of the most useful tips I have taken from the book is "Can I buy you coffee and pick your brains please". There was no way I could have learned so much about packaging from any one single source. . Must read for any food entrepreneur.