Top positive review
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How to win friends and influence people in the 21st century
on 24 March 2013
If Dale Carnegie was alive today I'm certain he would push his students towards Jennifer and ensure they read Personal Branding for Brits (and Scots!). What Jennifer achieves in this book is that she codifies the precise process to follow if you want to improve the way you first communicate with new people. It sounds so startlingly easy that when I first met Jennifer I wonder what she could possibly do for me, someone who had been blowing my own trumpet for twenty years. What she did was remarkable in that she helped me understand what my personal brand really is, how I should communicate this and critically to understand how my brand values would be recognised by others. The end results can be seen on my LinkedIn profile but more importantly this new understanding has brought with it new opportunities and for that I will be eternally grateful to Jennifer.
Buy the book, if you follow Jennifer's step-be-step approach I bet you'll be amazed at the results.