For a joke present, the physical book could cause some laughter, although personally I wouldn't spend this kind of money on a fairly lame joke.
On Kindle it becomes laughable. I bought this for free when I first got my Kindle, and even for free I doubt it was worth the energy expended clicking and the time it took to download. If anyone seriously would consider spending the best part of a fiver on this for Kindle... well, that would just depress me.
Vaguely amusing joke: not worth the money, especially on Kindle.
Prof Simove clearly knows his stuff. Page after page this book delves into the the very essence of the readers mind in a way that Buddhist Monks attempt to do themselves on a daily basis. This book goes beyond others; if the reader can focus purely on the content then enlightenment and awareness can be achieved.