A great book, and the only reference book around if you are thinking of running your own ethical business. Some great case studies throughout the book from the likes of Innocent Drinks. Easy to dip in and out of and very practical.
I really can't recommend this book enough for any business who wants to make a difference in the world. It's an ideal read for start up business giving lots of inspiration and the motivation to build a successful ethical business. I think if more people and business read this book they wouldn't think twice about making the transition to become more ethical and taking one step further to make this world a better place.
As someone who is currently starting his own business this book has been invaluable to my business partner and I.
The author is infectiously passionate about the possibilities of running a business ethically, without being preachy, and gives you loads of info about practical ways to do what you love (and make money) with a social and global conscience.
It breaks down the mind-boggling possibilities of beginning to think of your business in ethical terms - the case studies of other very successful ethical entrepreneurs are really useful: I'd never even heard of ethical PR. The idea that stays with you is the better your ethical business does, the bigger the positive impact it has on society