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on 23 September 2006
All of us will have worked at various stages in our careers for both good
<br />companies and bad companies (probably more often the latter) and with good
<br />people and bad people. We can all recognise the similar distinctions. All
<br />of us, to varying degrees, will have finished work some days and shaken
<br />our heads at the corporate and individual madness we have encountered
<br />during the day.
<br />
<br />'The Bullshit Factor' views companies from a pyschological perspective.
<br />The authors have come up with excellent insights on the pitfalls to avoid
<br />and clear guidance towards future strategy and success, delivered neatly
<br />with a view to the changing corporate landscape of the new century (new
<br />media, changing consumer behaviour, etc). Well-written with excellent
<br />case-studies, this book differs from many other business books by not
<br />offering any one size-fits-all management winning theory but instead
<br />highlights the risks associated with dysfunctional companies that feed on
<br />bullshit.
<br />
<br />The basic premise of the bullshit factor is that corporations are similar
<br />to people: corporations exhibit distinctive psychological characteristics
<br />that shape their behaviour and determine their ability to achieve
<br />commercial success. You need to have a healthy corporate psyche, in terms
<br />of both intellectual and emotional clarity, especially at senior
<br />management level, to avoid delusions and disguises and to offer integrity
<br />and principled leadership. Corporations that feed on lies and denial will
<br />eventually fail (we're talking not just the criminality of Enron,
<br />Worldcom, Parmalat, etc but the host of other companies that fail due to
<br />lack of vision, internal conflicts, etc).
<br />
<br />If you think this all sounds more appropriate for the psychiatrist's
<br />couch, just think back to your thoughts a moment ago on how often you
<br />finish work and shake your head at the corporate madness you encounter.
<br />
<br />If you want to understand how your company can achieve corporate success
<br />in today's changing world and how you can prepare yourself for the future,
<br />this book should definitely be at the top of your reading list.
<br />
<br />
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