This book helped me develop a better strategy for my fledgling Web Development Business. Together with a few other resources, I have been able to trim off things that were dragging me down. I have been able to specialise in only one Industry (the Hospitality Industry). It helped me shape my Mission and Vision as well as live them. I have already started seeing results. I am more focused and can complete projects faster than before because now I am able to reuse components among projects which were very difficult when I was taking any client.
This is among the best 5 books I have ever read and I have read quite a lot.
It’s an old cliché that artists don’t like business. There’s a sense that somehow getting stuck into the administration side of your arts business will stop you being an artist, turn you into a ‘suit’. It can be true but it doesn’t need to be, as the author of T-Shirts and Suits, David Parrish, goes to great lengths to make clear. Parrish is a rare thing. He’s a hugely qualified business consultant; there are more letters after his name than in it. He’s also worked extensively in the creative industries. If there is a divide between creativity and business then Parrish has been successful on both sides of it. The man knows what he’s talking about At only 105 pages T-Shirts and Suits is short, but it’s designed for people who probably don’t enjoy reading business manuals. In eleven short and readable chapters Parrish takes you through the steps necessary to establish and grow a successful arts project. The chapters are deliberately laid out to be easy to read and access; the longest is ten pages, perfect for dipping into when the need arises. Parrish’s ideas are presented simply and without jargon. He has a friendly, clear writing style and the book is a joy to read, each chapter presenting as many concepts in a page or two as other books take whole chapters to squeeze out. The book is a generic guide to business skills in the creative industries; it isn’t directly aimed at theatre companies. In fact it seems a little over-focussed on web design, especially in its case studies, and while there are links on the website, a little more advice in the book itself on where to go next might have been useful. T-Shirts and Suits doesn’t pretend to be a catch-all manual of business skills, it’s far too short. What it is is a brief introduction to what you will need to know to run an arts business or group, and, in many cases, just enough information to stop your fledgling project floundering before it’s properly started. Parrish has been there and done that, and hasn’t so much bought the t-shirt as silk-screened and successfully marketed it. Whether you’re established or start-up, this is a book you can dip into for advice and inspiration. T-Shirts and Suits is lucid, easy to read, jargon free and guaranteed to save you sweat, money, time and tears. Buy this book!
I first read this book before I started my business, and struggling with the pros and cons of working for myself. It really helped me make the decision to go for it. David has incredible insight into a developing and running a creative business and this book is written in a truly readable format. Everyone already or wanting to run a creative business should own a copy of this book and READ it, I still keep dipping into mine whenever I feel like giving up or am struggling with an aspect of the business - an answer usually lies within and helps me get back on track. Brilliant!
Rating anything as a "five" is a bit of a departure for me as I can usually think of something I would do differently/ improve. Not so in this case.
The book takes a creative look at business and challenges some of the thinking around marketing, finance, competition and leadership. It draws on some of David Parrish's own personal experience.
The book is well structured. Each chapter is written in a clear fashion, has a key point summary and is followed by "Ideas in Action" where real examples of creative business are described and analysed.
I would most definitely recommend this Book to people of all Industries, as this can help change perspectives of people working in a wide range of Companies. (particularly those sporting Suits & Loafers!) The amount of information and stories from first-hand experience makes this one of the best books out there for entrepreneurs to get a great idea as to what obstacles they could encounter, as well as ways to ensure they avoid mistakes and naivety. The Case Studies really show just how much experience and success Mr. Parrish has had through his exciting career, and indicates just how rapidly the Creative Sector is expanding - and how much you need to be on-the-ball in order to succeed. Collaborations and working with companies from a variety of sectors is one of the key points in being successful, something David taught me, which has paid off well in my line of work.
This book is a must-have, especially for the ambitious creative people looking to start up their own lucrative company.
I started my own business in Graphic Design under 2 months ago and having recently read this book it has put a lot into perspective. Not only for the future but tips and advice for the present, it has made things a lot clearer on the market and how to prepare for any changes and also the legal aspects which is something which has always been a blur throughout the whole process. After reading the book and taking in what is relevant to me at the moment, I am excited about a rebrand and constructing a new strategy. And also knowing I have this book in the future will undoubtedly put my worries at ease on expansion. This is a book that will constantly be relooked at as my business expands and will always prove useful. Not only a great read, but definately an essential guide through all steps of business, anybody thinking of starting up in the creative industry MUST get this book!
`T-Shirts and Suits: A Guide to the Business of Creativity' - For those who work as freelancers or run businesses in the creative industries this is a must read. A fantastic book, crammed with advice and written by a true expert in his field, David Parrish. We were fortunate enough to hear a talk by David a while ago and he really is both a creative (T-Shirt) and business professional (Suit). Highly recommended! - Katherine Moss & Johnathan Gallagher
This book provides an extremely practical and useful guide for anyone looking to start or improve their creative business.
I found the book to provide a useful outline of important factors to be aware of in business, and found that points were cleverly linked and demonstrated appropriately towards the creative industries as opposed to making a wider and less specific point which wouldn't be as useful.
The book also provides useful and insightful case studies to demonstrate and back up the theory and important points raised in each chapter. This helps to understand points better and link them to how your business could benefit or be affected by what is mentioned.
All in all, a very useful guide which acts as a useful thought provoker which gives inspiration and good ideas.
I was lucky enough to be given this book just as I embarked on setting up my own creative business. It not only provided a simple framework for me to apply to my business plan it also demystified the whole process of setting up on my own and made what seemed to be a very daunting prospect suddenly appear so much more manageable.
The layout of the book coupled with the well written easy to digest content means you can either read it in one go (as I did) or just dip in and out. I refer to this book often and would recommend that anyone considering trying to make a business out of creativity get a copy.
This book can help anyone in business, whether a creative person or not. It is written in easy to understand language whilst covering the mechanics of running a business in detail. I am experienced in some areas of business but still learnt new things. I have also passed it on to beginners who have found the terminilogy and case studies a great help and are now speeding ahead with their businesses.
This all in all is a great read, and coupled with the website will be of great help to business people looking for a book that is different from the rest.