This book helped me develop a better strategy for my fledgling Web Development Business. Together with a few other resources, I have been able to trim off things that were dragging me down. I have been able to specialise in only one Industry (the Hospitality Industry). It helped me shape my Mission and Vision as well as live them. I have already started seeing results. I am more focused and can complete projects faster than before because now I am able to reuse components among projects which were very difficult when I was taking any client.
This is among the best 5 books I have ever read and I have read quite a lot.
There are many different reasons why you might turn to this brilliant book for help. Maybe you're starting your own creative business, or maybe you need some inspiration around how to get your business on track. Whatever the reason, you're almost certain to find the answer in the pages of this fantastic guide. Throughout, Parrish suggests some brilliant strategies that really focus the mind, and his techniques are almost certain to re-energise your business. Case studies peppered throughout illustrate perfectly how other firms created their own successful businesses, which only acts as further inspiration to make you want to go off and put some of Parrish's exciting ideas into action. Written in a down-to-earth yet knowledgable way, you'll never tire of this hive of information. An absolutely invaluable guide for self-employed business owners across the board, T-shirts and Suits will guide and motivate seasoned entrepreneurs and beginners alike. A diamond of a book which will prove invaluable to you and your business.
`T-Shirts and Suits: A Guide to the Business of Creativity' - For those who work as freelancers or run businesses in the creative industries this is a must read. A fantastic book, crammed with advice and written by a true expert in his field, David Parrish. We were fortunate enough to hear a talk by David a while ago and he really is both a creative (T-Shirt) and business professional (Suit). Highly recommended! - Katherine Moss & Johnathan Gallagher
I started my own business in Graphic Design under 2 months ago and having recently read this book it has put a lot into perspective. Not only for the future but tips and advice for the present, it has made things a lot clearer on the market and how to prepare for any changes and also the legal aspects which is something which has always been a blur throughout the whole process. After reading the book and taking in what is relevant to me at the moment, I am excited about a rebrand and constructing a new strategy. And also knowing I have this book in the future will undoubtedly put my worries at ease on expansion. This is a book that will constantly be relooked at as my business expands and will always prove useful. Not only a great read, but definately an essential guide through all steps of business, anybody thinking of starting up in the creative industry MUST get this book!
I would most definitely recommend this Book to people of all Industries, as this can help change perspectives of people working in a wide range of Companies. (particularly those sporting Suits & Loafers!) The amount of information and stories from first-hand experience makes this one of the best books out there for entrepreneurs to get a great idea as to what obstacles they could encounter, as well as ways to ensure they avoid mistakes and naivety. The Case Studies really show just how much experience and success Mr. Parrish has had through his exciting career, and indicates just how rapidly the Creative Sector is expanding - and how much you need to be on-the-ball in order to succeed. Collaborations and working with companies from a variety of sectors is one of the key points in being successful, something David taught me, which has paid off well in my line of work.
This book is a must-have, especially for the ambitious creative people looking to start up their own lucrative company.
I first read this book before I started my business, and struggling with the pros and cons of working for myself. It really helped me make the decision to go for it. David has incredible insight into a developing and running a creative business and this book is written in a truly readable format. Everyone already or wanting to run a creative business should own a copy of this book and READ it, I still keep dipping into mine whenever I feel like giving up or am struggling with an aspect of the business - an answer usually lies within and helps me get back on track. Brilliant!
This book provides an extremely practical and useful guide for anyone looking to start or improve their creative business.
I found the book to provide a useful outline of important factors to be aware of in business, and found that points were cleverly linked and demonstrated appropriately towards the creative industries as opposed to making a wider and less specific point which wouldn't be as useful.
The book also provides useful and insightful case studies to demonstrate and back up the theory and important points raised in each chapter. This helps to understand points better and link them to how your business could benefit or be affected by what is mentioned.
All in all, a very useful guide which acts as a useful thought provoker which gives inspiration and good ideas.
Rating anything as a "five" is a bit of a departure for me as I can usually think of something I would do differently/ improve. Not so in this case.
The book takes a creative look at business and challenges some of the thinking around marketing, finance, competition and leadership. It draws on some of David Parrish's own personal experience.
The book is well structured. Each chapter is written in a clear fashion, has a key point summary and is followed by "Ideas in Action" where real examples of creative business are described and analysed.