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A feel-good teaser into striking out on your own...
on 5 June 2012
I think this is a great book to fire the imagination of those wanting to get out of the rat-race and head off, captaining their own ship.
George tells you a little about himself, entrepreneurial beginnings and his increasingly successful forays into the internet marketing world.
There is a lot of introductory material regarding building affiliate websites, including the actual location of products with affiliate programs, the purchasing of domain names and the construction of websites.
This is all good stuff - but don't go thinking that this is a blueprint to affiliate marketing riches. It takes a lot more in-depth work to identify a paying market and then monetise your site. You'll end up competing with other affiliate marketers and you will need to become clued up on many other subjects: Search Engine Optimisation (SEO), Pay Per Click (if you want to buy your website traffic rather than get it 'organically').
There is also almost no material about setting up a business itself and, whilst its true that you should concentrate on actually making some money first, once you're up and running, you'll need to make sure you've got your accounts in order - the VAT man (and HM Revenue and Customs in general) is not someone you want to get on the wrong side of.
I think this is a great inspirational book for making people sit up and *want* to strike out on their own. But, as with all these type of books, people should read them with the understanding that these are introductory teasers to a different way of working. There are many many areas of knowledge that you will need to "flesh out" if you want to truly set-up on your own and become successful. I think the best advice I could give is - be prepared to work a lot harder in the initial months/years if you set up on your own - you will hold every position in your business - from the CEO right down to the Cleaner. It can be hugely satisfying and rewarding - but like most things that are worth having - it takes time and effort to achieve.