Top positive review
20 people found this helpful
Great for Working with Lightning Source and Promoting on Amazon
on 2 June 2008
I think I broke several "Aiming at Amazon" rules. One thing Shepard suggests is to set a publication date four months ahead of time. I didn't do that with my recent book, but I wish I had. It gives journalists enough time to review it, and several of these journalists require a four-month window. Had I done this, my book could have some reviews before its pub date.
Shepard says not to use a white cover image (note the word "image," not the actual cover. The actual cover could be white, but the cover image on Amazon can always be a different color.) I used a white cover for two of my books. The first one disappears into the web browser page. But for the second one, I inserted a black line around the cover using Paint. So it doesn't disappear into the background.
The advice about Listmania and So You'd Like To... guides is right as well. It does add a little bit of visibility, but it doesn't really help your bottom line. His best advice is to get customer reviews and to have a detailed subtitle. As a customer, I tend to buy books that have been reviewed a lot. I like being able to read what other people think about the book (or any other product for that matter). Having a detailed subtitle helps Amazon browsers find your book in search results.
If there is one thing that I don't agree with is his opinion on the Search Inside feature. I see his point of view. The logo used to degrade books' thumbnail views, but I believe that problem is history. I see quite a few old books whose thumbnails are degraded, but the new ones look fine. As a customer on Amazon, I tend to buy the book that has the Search Inside feature over ones that don't.
"Aiming at Amazon" would be a good compliment to Shepard's other book "Perfect Pages" and Steve Weber's "Plug Your Book." If one book doens't have the information you need, one of the others will.
If anybody is considering Brent Sampson's "Sell Your Book On Amazon," let me tell you to avoid it like the plague. I know from experience that Sampson's book is worthless. It is nowhere near as informative as "Aiming at Amazon." It is also full of inaccurate information and unethical practices.