Top critical review
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Not Quite What I Expected....
on 25 February 2010
There are plenty of rave reviews for this book & it has been published in several editions so I just wanted to offer a few words on this volume.
Firstly, it is a chunky, text-book like block & sure it is full of tips & ideas. Some great, some which I think are inappropriate. For example, in one, it mentions an author who goes into bookshops & places his books in the stores without the owner's knowledge. I can think of nothing more irritating for bookshop managers.
In other cases, the tips are designed for people with $750,000 marketing budgets. Sure there are cheaper tips in there but the dollar sign should also give you a clue that this is squarely focused on the US market. Many tips crossover but many don't & this makes it of far less value outside the US.
I think this is one of those books that has got wrapped up in its own success, for example, the author explains the logic of having sponsors, who are liberally scattered throughout the volume advertising various services for what is quite meagre input in some cases but I'm not convinced - one can't help feeling this is I think an inappropriate way to create an additional revenue stream from something I have already paid for.
So, all in all, not quite what I expected. As a first-time author, I expected a companion to help me through the murky work of book marketing what I got was a mix of anecdotes, stories & poorly presented adverts amongst a nest of ideas & tips - some good, some crazy for the sake of it & some you could learn from the web after a quick search.