Learn more Download now Shop now Shop now Shop now Shop now Shop now Shop now Shop now Shop now Learn More Shop now Learn more Shop Fire Shop Kindle Learn More Shop now Shop now Learn more

Customer reviews

5.0 out of 5 stars
4

on 4 February 1997
Fred Smeijers revails a whole new theory about how punchcutters operated in 'the lead age'. That this is of use to a modern, digital typeface-designer may surprise a lot of people, but if you read this book, you'll know it. Brilliantly illustrated by Fred himself, and the typeface used, the 'Renard', has all the potency to beat a lot of so called 'serious serifs'. He may seem very direct in his choise of words, but perhaps its because he is right!?
Read and enjoy!
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
on 10 September 1997
If you are a student interested in Typography, than you have to read this book. It is not only about punchcutting in its techniques but provides a lot of basic information on the subject type in general. Because of his direct and logic way of writing Fred Smeijers succeeds in explaining you the most complex things you where always confused about before (method of handcasting type, old techniques, the historical connections). He also explains what we can learn from all that for now and the future.
It is greatly illustrated, beautifully designed and so lively written that you have to read it like a novel, not able to stop anymore. I hope Fred Smeijers continues writing so interesting books.
0Comment|Was this review helpful to you? Report abuse
on 25 July 1998
I was surprised by Mr. Smeijers ability to speak volumes of relevance about the digital era. As a student interested in typography and type design I was enthralled. I couldn't put it down.
This book is a must read.
0Comment|Was this review helpful to you? Report abuse
on 31 July 2013
Wonderful book on the history of Typeface Design, perfect to understand deeper the art behind one of the most understated professions.
0Comment|Was this review helpful to you? Report abuse


Need customer service? Click here

Sponsored Links

  (What is this?)