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5.0 out of 5 stars
4

on 13 January 1997
Mark Twain once said that the
difference between the right word and
almost the right word is the difference
between "lightning and lightning bug".
The same could be said about what
many MBAs think marketing is
compared with the "evangelist's" view
of marketing. The latter gets an incredible
charge from sharing some product or service, from
promoting a cause passionately; the
former is marking time by comparison.
Guy Kawasaki's book is concise, lucid,
amusing, and instructive. This book is
lightheartedly profound and amusedly
serious. It has much to teach not only
intelligent business people, but
everyone who has ever had a passion
to share a dream with others.
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on 21 January 1999
one of a few classic texts that i consult extensively during any significant marketing effort. full of real information that you can use immediately. it inspired me to strive for a higher level of personal performance. guy has done it again: given the world a front row seat for the explanation of how the mac became the force that changed personal computers forever... then detailed what i must do for my dream to become a reality. thank you guy!
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on 5 January 2003
Whether your promoting your business, or selling religion, this is an essential read.
Clearly based on the authors experience of promoting the Apple Mac in its early years (which makes it a bit dated in some respects), it conveys well how to proselytize a product or service. Anyone selling high technology products, or trying to motivate a charity or other social group can pick up good ideas from it.
Very well worth the cost!
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I first read this book back in 1998 when I was heavily influenced by Guy's entrepreneurial Rules for Revolutionaries/Kick But campaign. I have since referred to it often for its sheer enthusiasm and many inspirational insights in different areas of business.

12 years later I find myself in charge of Imagination Technologies' developer programme POWERVR Insider - much the same function as Guy had in Apple when he gathered the experiences furnishing the pages of this book. With the professional insights and experiences of my position, I can testify, this book (still) rocks! Like everybody else I would love an updated version, but the old, worn and annotated one, never strays far from my desk - and for good reason: Guy's no-nonsense approach and the timeless principles of evangelism have been the cornerstone of so many, many success stories in my position.
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