This is such a fascinating book. Its written in the 80s, as a vision of what the future will hold. Amazingly, she was pretty much bang on with all of it. Its actually quite nostalgic looking back at the hope this era held. We were literally standing on the edge of the most important age of invention since the industrial revolution, and somehow Ms Popcorn managed to predict the internet, online shopping, the concept of cocooning.....its quite fascinating stuff from the Nostradamus of trends
I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette. Of course I wanted to hear more so I reviewed this book. Ms Popcorn has a powerful way to bring across future trends. The Internet is one good example of this. Another book, Life and Death on the Internet by Keith A Schroeder deals with these new trends on the Internet and I feel these two books make a good fit. If you are considering buying this book, just do it. It is a powerful and practical guide into the near future.