Top critical review
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Excellent, though not for B2C mass market
on 23 June 2013
Be advised: one star rating is not a reflection of true value of the book. On the contrary, I put it here just as a red light warning sending a signal: this book is written with B2B and B2B only environment in mind. There might be some analogies but very distant and even Moore at some point admits one should be cautious with extending the reasoning behind the book onto B2C markets. So if you are intending to read the book from the practical business point of view, and professionally you are dealing with mass market environment (mass processes, high volumes, low prices, dispersed distribution etc) consider other books. Having said that, it was an interesting read, probably one of the best to introduce a reader to Technology Adoption Curve concept in a concise way. So it's far away from waste of time, it's just a pity there is no analogy for B2C market.