We have arrived at the adaptive edge of our industrial world, what comes next has to be different and it has to be better. It will require a new way of thinking and doing that creates a regenerative society, and one that is more redistributive of wealth, wealth of knowledge, wealth of social capital, as well as financial capital.
Organisations will need to rethink their role and purpose in society, how they operate, and how they will make their money. We no longer require nor need corrosive corporations that are solely interested in 'shareholder value' and deliver that by the extraction of resources (natural or otherwise) and money from our pockets without truly giving something of value back to the collective good.
And of course the question will be - so what does next look like, and how do we get there? And another question - where do we draw our inspiration?
Giles Hutchins offers us a vantage point showing us that organisations inspired by how nature works will be the ones that will thrive now and in the future. This is a very grounded book, and offers practical advice that evolves into a roadmap of what a better future looks like and one we should all be adopting. Because Giles is motivated by what sustains life, and what makes it thrive, our industrial institutions were designed and built for a time long gone, and the capital market fundamentalism that has dominated our world for the last 30 years has brought us almost to the brink of global disaster.
This book is therefore important and timely for any company thinking not only about their future, but about what a much better future looks like.
Alan Moore Author: No Straight Lines: making sense of our non-linear world
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Being an aspiring energy expert, I read this book twice, because I was quite impressed by how unprecedented its message is. What I found very interesting was the innovative decision of its author, Giles Hutchins, to critically examine the existing link between business and nature, to identify its weaknesses and to propose a ground-breaking tutorial about the business of the future.
Unlike popular perception that business will grow at the expense of nature, Mr. Hutchins argues succinctly otherwise. He makes a strong case about the intrinsic value of nature in response to failing business and political models which view biodiversity as an obstacle to progress. Moreover, the author presents a step-by-step advice on how businesses could help themselves in addressing their present sustainability dilemmas and strategic future needs.
This book is for everyone who wants to explore a refreshing perspective on the future of business in the next 10-15 years and how the natural environment may be better integrated in this process. Therefore, I wholeheartedly recommend it.
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The Nature of Business is the future of business. Capitalism gone awry has forced businesses everywhere to make unconscious and unsustainable supply chain and operations decisions just to stay afloat. Unfortunately these business decisions have led to a materialist, over stimulated and disease prone society. As a result there is an alarming increase of stress, depression, and psychosomatic conditions particularly among younger generations. Fortunately, The Nature of Business provides us with the balance we so desperately need.
Hutchins provides examples of a plethora of businesses which have unlocked nature's secrets to achieve triple bottom line prosperity. In so doing, Hutchins forms a clear and compelling case to change our ways not just because we need to but because it makes business sense. It is truly inspiring to explore how soil composition and the way leaves form a "carpet" on a forest floor can catalyze a more intelligent approach to business. However, Hutchins' most resonating message is the incentive that comes from applying natures' principles to business principles; conscious business practice encourages individual well-being and supports a harmonious society.
In this visionary book, Giles Hutchins takes the reader into the world of tomorrow, where business is no longer detached from the natural world and resilience is the main driver for companies and human society at large.
Concepts like Biomimicry, Shamanic business, Holistic value, Stakeholder empowerment and Creative thinking are just few of the many inspiring insights examined in this book. As sustainability is gaining momentum across the business world, "The Nature of Business" analyzes the "why" and the "how" of the need for a paradigm-shift in the way companies are conducted. Further, theoretical constructs are coupled with examples of companies' best-practices so as to holistically address the issue.