Top critical review
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A tiny bit of information, littered with bad jokes and advertisements
on 12 January 2014
This book could have been a 100-page introduction to trading, which I would have given maybe 3.5 stars. However, the little useful information in this book is heavily diluted to nearly 400 pages by awful jokes that make you cringe, and various advertisements for products, websites, the author's seminars, and affiliate links to data services (the author gets paid a commission every time you follow one of the "special offer" links in the book).
If you're absolutely new to trading and don't know the difference between spread betting and a normal trading account, or if you want to know what level 2 data means, there might be a few bits of useful information in the book, but as I said, you have to wade through the nonsense in order to get to it.
Be warned however, that some of his advice is dangerously simplistic. For example he tells about how he asked his wife about who makes the most popular handbags, and bought shares in that company. Or he went into a shop and received bad service, and therefore shorted the stock. This kind of trading can easily lead to big losses.
I'm not exaggerating about the bad jokes; they significantly detract from the reading experience. For example, on page 78 he devotes an ENTIRE PAGE to a nonsensical "The Naked Trader Guide to Market Jargon", containing things like "Profits: what you used to make before you started share trading", and "Stock split: When your ex-wife and your lawyer split your assets equally between them". Oddly enough, there is actually no serious explanation given later for any of these terms, thus demonstrating that trying to be funny is more important to the author than actually getting useful information across.
Overall, the book is very gimmicky, is aimed at novices, and is basically a facility for him to advertise his website, his seminars, and make money from commissions he gets from you clicking on his links.