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Format: Paperback|Vine Customer Review of Free Product( What's this? )
The Snowball Effect works from the premise that communication is designed to cause something to happen. From this basis, Andy Bounds takes you through a breathless set of techniques for making presentations, writing letters, taking interviews, and many other one-to-one and one-to-some workplace situations. If the people you are trying to persuade respond well to this kind of approach, and outcomes-based communication is something you haven't tried before, then this book may help you a lot. On the other hand, if your audience is sophisticated and has encountered these techniques before, it may do more harm than good.

Of the four elements of outcomes-based communication -- outcomes, audiences, messages, and delivery -- Andy Bounds is very good on outcomes. This insight on its own is enough to lift business communication for many people who find they are naturally good at some things, but fare badly in others. Everyone knows, for example, that the purpose of a job interview is to get a job, but very few people seem to know what the purpose of a presentation is. At least, like Andy Bounds, I've sat through many which leave me wondering 'what do they want me to do?'

Essentially, this book is about making your communication more outcomes focussed.

In as far as it goes, this is a good thing. However, Bounds's 'wallop' method (for getting senior people to agree to things when you don't have much time) may be far too unsubtle for a lot of senior people. Although some Boards will jump when you demonstrate the dangers of a significant problem which has not occurred to anyone before, others will be wise enough to spot that, just because you've identified the problem, it doesn't mean that your solution is the right one. Worse, unless you know a very great deal about the people you are communicating with, it may be that the problem you are identifying is common knowledge already.

If these techniques either left you ahead or where you were, I wouldn't really have a quarrel with them. However, the very direct, directive approach may close doors for you which subtlety and a better understanding of who you are talking to would have kept open. If your tendency is to beat around the bush too much, then this book will help you. If you are already at times over-assertive, it could be leading you down the wrong paths.
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on 24 May 2013
The Snowball Effect: Communication Techniques to Make You Unstoppable

The Snowball Effect tells you how to capture your market by knowing what will spur absolutely anyone in to action. These, often established sales techniques are repackaged - with added genius by Andy Bounds, then delivered in punchy bites. Put them into practice and you will revolutionize the way you and your teams accomplish results.

It's not WHAT he tells you - it's HOW he tells you that demystifies the technique of seduction through communication.

Forget about the other books - this is a library of one!
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on 2 April 2013
Andy Bounds' book, The Snowball Effect, is first class. I very rarely say that.

It is a book that you want to devour all at once and yet you also want to absorb it line-by-line.

It is a brilliant extension to his `The Jelly Effect: How to Make Your Communication Stick', a book that is in my top three recommended books! The Snowwball Effect takes his assumptions about effective communication (start with the end in mind, people buy afters, see things through the reader's eyes, sell the benefit, be simple and clear about what you want people to do) and extends these themes.

Bounds has created a series of short chapters each with a precise purpose. This makes the book a great desktop bible to go back to and refer to as each event appears: writing a better email, getting people to act, preparing a better presentation and so forth.

What I like about the book is that
- It is not just another presentation book banging on about using better powerpoint slides
- Bounds' quietly humorous sense of humour comes through without getting in the way
- He appears to talk directly to the reader without being patronising

I do recommend Andy's new book and will be recommending it to all my clients.

Robert Craven
Author, Grow Your Service Firm

PS Having read the book, I have the vaguely irritating feeling that I read it much too quickly. What you need to do is take one idea/chapter (maybe 2-3 pages) and implement and embed it before moving on to the next idea.

PPS I am in no way connected with Andy Bounds and make no financial gain from this review!
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on 26 December 2013
This is basically a common sense book for anyone who has worked effectively in an office for more than two years. If you're new to the work environment there is plenty to discover - like "send fewer emails and receive fewer emails".

I'd somehow thought this is a marketing book. Its not. But it is a common sense book to life in an office cubicle.
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on 28 March 2013
I am finding this book so helpful because it is well structured and well written and well thought out. Each (short) chapter delivers an astonishing "kick": it really gets to grips with a particular aspect of how to get one's message across. There's nothing airy-fairy about it at all, which is wonderful. It's down-to-earth, hard-hitting, direct; plain spoken. It's possible to pick and choose specific topics; myself, I am working through it chapter by chapter because I am completely convinced it is worth my time and effort to do so.
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on 25 October 2015
I love Andy Bound's first book (The Jelly Effect) so to me it made sense to grab this one too. However during my first read I found the language / attitude rather uncomfortable. It was patronising read and the information is no where as useful compared to his first one. I use his AFTERs tips everyday wherever possible because it is THAT useful, but BO (Benefit, Options)? Not so much. I find myself returning to his first book for quick reminders, perhaps for another read through, but this book hasn't been touched since the first read.
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on 31 July 2013
I'm so glad this book was recommended to me I just had to recommend it to others.

So easy to read with a memorable tip or two in virtually every chapter. I'll be implementing many of the techniques straight away and other will be referenced at the appropriate time. Very useful book - keep it close at hand until your momentum is unstoppable.
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on 27 May 2013
When you read a book, if you can get a couple of 'immediate' takeaways, then in my opinion, the book has paid for itself. The wallop, up, down, up technique for me was such a great tip that I used it the very next day after reading about it. Lo and behold I got an excellent result from senior execs. Read it..............and implement will not regret it. Great stuff!!!!!
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on 4 March 2013
As a follow up to his excellent first book (The Jelly Effect), The Snowball Effect further cements Andy Bounds as the forerunner in his field of Communication.

I've used Andy's tips to help my own communication for the last few years, and every single one of them works. This book is full of tips on how to communicate - and is applicable to anyone that has to communicate to others to do their job/run their business, whether you sell/persuade/present/train/manage people.

The book is dead easy to read - the chapters are all very short, meaning that you can a) quickly get the information on a given topic and b) relates very well to the learning styles of the vast majority of the world's population.

Highly recommended.
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on 22 August 2013
Format: Paperback|Vine Customer Review of Free Product( What's this? )
There was not much in this book that makes it different from others. It's the same old (GOOD) advice:
1) know yourself
2) know who you are talking to
3) focus on the outcome you want from the conversation
4) know your subject
5) speak clearly using their language patterns and vocabulary for best effect
6) respect people and offer them "outs" so they don't feel silly coming over to your idea

I like that the chapters are short enough so there's not too much repetition. I don't like the over simplification because there's not enough emphasis on how to get your own personal "demons" (bias, fear, lack of confidence, anger, haste, nervousness, insecurity etc) out of the way first so you can really have a proper conversation.
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