Top critical review
4 people found this helpful
Okay for the basics.
on 30 July 2012
If you're interested in the idea of starting your own digital business then this step-by-step guide can provide you with many of the answers to a quite perplexing venture, but a helpful starting point is about all it is. However it should be noted that this book is aimed at those who intend to build a SME online business with staff, not those who wish to work on their own to create a small venture.
Each chapter broadly covers many areas which you would then need, in turn, to research more thouroughly somewhere else. Ideas such as building your own apps, building your website, funding your venture do little to explain the details of each but rather give you a basic idea of what you should be aiming for. In truth many people would be able to have a guess at many of the tips and pointers on offer. It sadly doesn't give you enough on the real key areas or even where to look to get more information. For example, designing a website, particularly a retail one, to a high standard involves a lot of work and expertise. Many people don't have that expertise and would need to outsource the work, it would have been benificial to include what to ask for from website companies, how to find the best one etc. App creation is another area that would likely to outsouced.
Once you get onto the chapter on 'building your team' you realise just how brisk the steps in this guide are. From getting a website made to hiring a team of workers from India!? This gives you an idea of just how broadly this book speaks, we're not talking week-by-week here.
Important areas such as marketing aren't given nearly enough information. This side of a business is most crucial to get right but again the amount of specific information on a given topic (like SEO) is not nearly enough.
It's a good book to get started with but frankly you're going to need a lot more information to feel you're on the right track.