on 8 June 2013
This really is a brilliant book. Unlike much writing on the 'affective turn' in the social sciences and humanities it is incredibly clear and lucid and will be extremely useful for teaching and students of all levels. It offers an extensive analysis of the key actors/authors/scholars writing about and employing 'affective methods' and it doesn't shy away from exposing the limitations of some of these schools of thinking. Wetherell, in my view, rightly insists on understanding affect as part of, rather than detached from assemblages of meaning making. Rather than a 'turn away' from the most important aspects of the 'linguistic turn' then, this book finds an alternative route through this terrain producing a novel account which argues for the importance of "affective practices" as a way of thinking and analyzing the social world, and historical and social change. If you are interested in cultural or social theory, materialism, cultural politics, emotion and affect, this is an essential buy.