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The Classic of Classics... I would like to a day I will just have ONE book on my desk on Advertising.
on 29 January 2017
The Classic of Classics...
"Advertising is just Salesmanship..."
I would like to a day I will just have ONE book on my desk on Advertising, this one.
I believe if I decide to Master the core principles of this book, this will be the ONLY book needed on Advertising.
The more I read and I see, this book IS the Masterpiece on Advertising.
Other books that exist on the field – in my opinion – are just big books of what this book already said.
Clearly this book covers all A to Z of the "essence" of Advertising.
It is the "Bible" of Advertising.