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This book should be marked as 'Spam'!
on 7 April 2009
The contents table, cover and reviews convinced me to buy this book. I am returning it after reading it for only 10 minutes.
All the examples in this book describe marketing that the rest of us know as 'spam' -- suggested subjects for e-mails are "This is barely legal" and "Dinner is on me ..." and something like "Did I forget to send you this?"... the author then goes on to suggest that perhaps this is misleading as the e-mail looks personal when it is not, but seems to argue her cause by saying marketing *should* be personal... ?!
Examples cited are weight loss adverts, and those awful "Keep reading this, I promise in a minute I am going to reveal my secret..." c*ap.
The kind of marketing this book encourages are precisely the kind of marketing that e-mail services such as Gmail spend a lot of time identifying and marking as 'spam'.
My advice, do not buy this book, unless you have some morbid fascination in spam, or want to track down the author and inspiration behind probably 1000 unwanted emails in your inbox over the past month, and ask her to personally delete each one. Yes there is a picture of her, and she lives in LA.
No hard feelings to the Author.