on 3 December 2012
Each and every Mad fold-in ever published from April 1964 to October 2009, presented in full size, lush colors, high quality chromo paper and divided to 4 cloth bound volumes. hopefully will last for many years of repeated viewing. Pay attention, however, to the product dimensions on the Product Details. The weight isn't currently stated there - but it's more than 6 Kg!
Every fold-in is presented over two pages - Unfolded version on the left page and folded version on the right.
This has the obvious advantages of not having to worry about mutilating your newly purchased little treasure by actually folding the pages, and also having the images optimally "folded" (which sometimes was badly done by the reader).
The only disadvantage of this format, is that viewing both images simultaneously somewhat takes the sting out of the whole joke, like telling a one-liner backwards...
To overcome this, a good practice would be to watch it with the help of an A4 paper to cover the right page (folded image), which will present you with enough time to digest the full image and text on the left before revealing the outcome on the right. This will give you as close as possible an experience as the real thing.
Each volume has a short foreword, with the first one by Al Jaffee himself, that tells the story of how the concept was conceived (the answer to Playboy's fold-out...) and approved (.. any potential buyer would probably buy another copy for his collection after mutilating his first one...)
In addition to the wonderful sense of humor it also serves as a distilled look at what's on a nation's mind for the last nearly half a century.
Pages are numbered by publication year and month instead of numbers, which is very convenient, and thus no table of contents or index is needed.
There's also one exclusive contemporary fold-in at the end of the last volume, with a very funny and personal touch , along with amusing instructions on the back of the page.
I won't disclose anything - just buy and see for yourself... :-)
on 30 August 2012
This box set is very well presented and excellent value for the money that I paid. Whilst the concept of the Fold-in is ingenius, after about an hour of viewing Al Jaffee's clever images the entertainment seems to wane somewhat to the point where it became a little boring.I have the previous much more slender predecessor to this luxurious set so I should have been prepared.
Having said that it is a fine addition to any Mad Magazine lover's bookshelf.