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on 21 January 2014
This is an interesting book, with some detailed facts and suggestions on branding and marketing. I would recommend for anyone looking at branding but be sure to combine with other books to compare methods of inbound marketing and social media engagement as part of branding.
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on 25 May 2015
Good in theory, but lacking in practice.
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on 30 October 2013
In today's digital designed world, brands must behave more like media companies, by producing, curating and disseminating timely, relevant and value adding content that will drive reach, engagement and appreciation by consumers.
Following his previous book, Brito looks further into what brands need to do to socialize their communication and internal operations.
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