on 11 April 2011
I bought this book as there are very few like it in the market. With only one review giving it 5 stars - a pinch of salt was taken when clicking 'buy'.
It is a good book that does well to explain mobile marketing/advertising to a novice, but with poor use of diagrams and images - which in some cases can't be read as they are too small; I felt it could have been more polished to nail home the most important aspects of Mobile Marketing. Simple spelling mistakes and grammatical errors made it frustrating to read in some places.
For studying Mobile marketing, this is a great read - but for setting up your own campaign is stretching it a bit, especially with so many well established and recognised companies out there who can manage a campaign for you.
Naturally technology moves on at a very rapid pace, so its unfair to point out that the criticisms of the iphones functionality no longer exist. But if you ignore that, there is a lot to learn from this section on the iphone's game changing presence in the mobile world.
on 29 May 2010
There are three people in the world who truly know marketing and optimisation for mobile, two of them owe everything to the third person which is the author of this book Cindy Krum.
Cindy is simply THE AUTHORITY on all things mobile, this is clearly the best book on mobile marketing and optimisation ever written.
Want to see what the future of marketing looks like, buy this book.
Want to learn how to make money from mobile, buy this book.
Want to open up your existing website / ecommerce company to mobile, buy this book.
Want to crash the iphone / ipad party, buy this book.