This book stands out from the many other books on presentations by: -Acknowledging that there are huge differences between presenting to 100 people in a seminar and presenting to 10 in a work meeting. -Acknowledging that a significant group of humans are not excited by visual metaphor and are far more persuaded by data (hands up all the engineers in the room} -Working towards getting your audience to DO SOMETHING - not just be entertained. -Recognizing you probably weren't employed to be a graphic designer -Basing all its recommendations and conclusions on scientific research - not what just works for some rare CEO's with charisma overloads -Questioning, and debunking where necessary, common communications myths.
The book has no colour photos, no cute quotes in big text and a really plain cover. The thinking inside though turned my presentations completely around and helped me as a professional communicator like no other book I've read. Essential reading for the corporate communicator, especially in science or engineering based industries.
Like many management consultants, my formal presentation skills training emphasised left-brained logic at the expense of right-brained rhetoric and storytelling. Andrew Abela strikes a much better balance. When reading business-books, I'm from the 'scan first, read later if it seems worth the effort' school. Abela's magnum opus is one of those books I've not only read from cover-to-cover but will come back to again and again. It's a very accessible guide and definitely the best book on presentations that I've encountered. I know that's what Gene (Say It with Charts) Zelazny and Jeff (Stanford Professor) Pfeffer say on the back cover, but jacket endorsements aren't always a good guide and you're never quite sure until you dive in. I'd recommend this if you're an experienced presenter who feels that 'pyramid' presentations leave out much of your personality, or if you're a relative newbie who wants to start off on the right track from the get go.
The most eloquent and sophisticated book on presentation design on the market today. This gives presenters a new way of thinking about presentation design. Andrew Abela has achieved this by distilling the essence from a mountain of books and research on graphics, story telling, influence and logic in an easy to follow ten step process that drives action. Other books focus on one or two of these topics - this book incorporates all four. After you read this you will present your last bullet point and start using PPT / Keynote to create simple designs that can communicate complex information persuasively and effectively. Brilliant!