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Phil Vischer had a dream. As he describes in his autobiography, he felt called by God to create Christian alternatives to mass media. And he wanted to be good at it. From an early age, he had an interest in film. As an adult, he transitioned that to computer production and eventually started Big Idea and VeggieTales.

But all was not smooth sailing. The company mushroomed then crumbled, ending in bankruptcy. Just what went wrong? Well, that's what this book is all about.

And it's a highly entertaining read. Phil interjects his narration with the dry wit and funny stories you'd expect from the man behind VeggieTales. But by no means is it a whoa-is-me story. Phil takes much of the blame for what happened and goes out of his way to not name many of the players in the story. The last two chapters detail what Phil learned from all this. He talks about business lessons and the Spiritual growth he experienced as a result of losing everything he thought he was to do.

I found the book almost impossible to put down and the last few chapters are very moving. This is a must read for any VeggieTales fan who wants the inside scope on what really happened to their favorite Veggies.
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on 27 October 2012
This is a very interesting and thought provoking book, well written and easy to read, that would be useful and enjoyable for anyone who has either a new business venture and/or a dream for what God has planned for them. PV is very honest, without wallowing, and he answers the question "What happened to VeggieTales" really well. There are two key aspects to the book that I think could both be expanded out into 'bigger' books on their own: (1) listening to God and working with HIm to achieve his dream for you (2) setting out your vision for a new venture and aligning your team to the aims and objectives. I would recommend this book as an easy introduction to either of these topics!
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on 17 October 2011
Very much enjoys this reading. It has good life and business lessons, particularly for the start up producer.
Great sense of humor by the author, keeping ones interest, even though some of the first part of the book is a bit on the technical side of the technology limitations they experienced. Interesting for those who understand the terminology, but some of that short part might not be understood by the average reader.
Other then that, the majority of the book is a great read.
Andrew
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