At heart this is a straightforward and workmanlike introduction to blogging (the practice of keeping a public, on-line, journal). It compares features of most of the major blogging tools, describes how to use them, and suggests practical exercises to encourage readers to get started. It even includes a pretty good glossary and simple HTML reference. All this should help make it easy to get started in blogging using this book. The authors don't stop there, though. They add coverage of all kinds of alternative uses of blog technology, from corporate marketing to blogging for team building. Then they round out the book with chapters on how to publicise and market your own blog, and how to become part of the blogging community. The book also has a chapter on how blogs work, although it seems a bit one-sided, only really covering how one blog system works. This book is a rounded and well-balanced coverage of all aspects of blogging. It's a little too tied to specific technology, and lacks some raw enthusiasm and sparkle, but still a great book for the first-time blogger.
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