Global Shift looks at the increasing globalisation of business and related activities; it critically examines opposing schools of thought on whether the changes are real or cosmetic; and it provides a comprehensive overview of this most complex and thought-provoking topic. The book starts off by identifying the patterns of globalisation, and particularly the emergence of the east and south-east Asian newly industrialising economies. It then looks in detail at the processes by which globalisation is occurring and describes various case studies which draw on the themes in the book. Whilst the book is good at examing patterns and processes of global changes, the author does have a tendency to introduce statistics and figures that are not always included in the various tables and charts, which are liberally peppered throughout the book. This can serve to confuse. However, this is a minor criticism of what is otherwise a good starting point for understanding the new world that we now live in. This book is a core text for the Bristol Business School MBA course.
This book was on the reading list for my degree, and so I dutifully bought it, not knowing how good it would be. It is a supurb text for anyone studying, or simply interested in, the process of globalisation. Not only does it offer an excellent account of the process, it supplies much in the way of data through a wide range of graphs, maps and tables.