Top critical review
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Disappointing. Huge PR for Branson Inc
on 13 December 2011
I bought this book in high hopes, believing that there must be more to business than just the bottom line. I wouldn't say I am a big fan of Richard Branson, but clearly the man has achieved wonderful things, and I am ready to dip in to learn from the greats.
Book kicked off ok, then slides into a 372 page promo for Virgin Unite, or least feels like it. Indeed, at the end of each chapter is the Virgin Unite website address, twitter and facebook links.
I am sure the book was written with good intent, and I can see where he is coming from, but Richard Branson is the consumate PR man, and sadly, in this book, he didn't leave that behind.
Sadly, the book is now off to a charity shop in Winchester. I think Richard would approve!