Top critical review
One person found this helpful
on 5 September 2016
First of all, the 1/5 star review I have given this book isn't *strictly* accurate - I didn't hate this book. But in this era of polarity of opinions I feel I should make my opinion clear, and it is that this book was so, so disappointing.
I have been becoming more and more interested in the topics of social enterprise and international development and why we should 'screw business as usual', and I realised I knew very little about Richard Branson or his career, so I thought this book would educate me on both of those fronts.
However, as a few others have said, beyond the foreword this book descends into one big, repetitive ego trip (I found the first chapter interesting but beyond that my interest diminished as it was the same message over and over - I really couldn't distinguish between the topics of any of the chapters!).
Impressive stories and great results achieved no doubt (I don't think anyone could question that), but I feel that I can't relate to this book or his efforts in any way, let alone feel that replicating these adventures is an attainable goal. RB is simply moving in circles way beyond those of probably 99.999% of the population. I was hoping for a few simple, practical tips that the 'typical' person (in relative terms) on the street could apply to their attitude or in their workplace or life to at least get them started on their own journey of 'screwing business as usual' and creating some positive change in the world.
Sadly, with about 60 pages to go (I'm struggling but determined to finish now) I don't feel any more equipped to create some positive social, business change than I did before I picked the book up. And in some ways I feel further away.