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on 8 April 2001
Whatever you plan to do there is always the question: What is the best way to do it? Very often the first thing that comes to mind is not the best one. Especially when you are in any kind of competition, it is likely that your competitors will have the same idea as you. That's when you should "do something different" to achieve your goal - and in my opinion it is a great idea to start with Jurgen Wolff's book.
It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also really encouraging. It reveals the 14 key principles of marketing yourself and your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc..
Definitely a high recommendation!
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on 7 September 2008
I speak and give workshops on creative thinking so it is always handy to have some practical examples from different fields. This book is packed with wonderful real-life case studies of lateral thinking in action. It is particularly good for showing instances of unorthodox marketing approaches that worked. The stories are powerful examples of how thinking differently can really crack difficult challenges. The book is easy to read and clearly laid out. Inspirational reading.
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These Virgin business guides are fantastically helpful to anyone launching a business, needing some solid, pragmatic advice, and not knowing where to start. They are simply written, easy to understand and full of pragmatic advice. This takes the idea of lateral thinking and applies it to marketing your business. Each page is packed full of useful case studies, ideas and tips on how to execute the ideas generated. It is particularly helpful for those companies who have stuck to the same tried and tested marketing but are feeling the urge to innovate, or simply those on a budget who are looking for inexpensive and cost effective ideas.
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on 16 May 2011
I love this book because it is an easy read and has some excellent ideas in it. I like the style of case studies because this means one can dip into the book for short periods and learn something new every time. Also I like the easy written style with very little jargon. This book makes you think about marketing in a new and creative way if that is posible in an already creative subject. It doesn't bore you with theory but gives real examples of what people have done and the results they achieved and it makes you believe anything is possible. I recommend this book as a guide to what can be done in marketing with a slight warning - this is not a marketing text book and will not help you pass any marketing exams.
By the author of Call me Aphrodite
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on 3 December 2010
A nice little book to dip into. There are lots of vignettes of marketing success stories and suggestions as to how you can put these approaches to use in your own life. Occasionally I thought that some of these examples were a bit too glib and maybe they were only successful in hindsight however mostly they were of a high quality and This book has been pretty helpful.
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on 20 April 2001
Jurgen Wolff's at it again - before this, he was content to perk up our writing creativity, but now he insists that we become successful at marketing our products (writing or otherwise.) This book will help you to be a creative marketer and an inventive thinker. It's practical, funny and (of course) inventive. If you don't want that, don't read it. After all, how predictable will your life be if you start thinking creatively? Yikes! It could be scary.
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on 7 October 2010
This book is really full of good ideas to get you thinking differently about your marketing stratagy. I'd recomend it to any business owner looking to be inspired about marketing - forget dm campaigns - try this!
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on 6 July 2013
Nice simple approach to thinking as a guerrilla marketer would think. Some good nuggets but a few where too much budget was the order of the day for the likes of me
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