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TOP 500 REVIEWERon 4 December 2015
This book provides the inspiration for you to move from thinking and talking about starting your own business to actually making the commitment to literally change your life.

It's a no nonsense guide to getting your idea developed and your business started.

There's no doubt that Duncan Bannatyne has had an interesting life and done remarkably well from it and while this isn't an autobiography, he does share some of his own story. He wasn't born with the normal advantages which you may think you need to be a hugely successful entrepreneur. His family wasn't rich, he left school without any qualifications, he was dishonourably discharged from the Royal Navy and he admits that he bummed around for ten years before he showed any entrepreneurial flair.

The message is that if he can do it, then so can you.

Chapter 1 focuses on Removing the Barriers - whatever is stopping you from starting a business.
Chapter 2 is about The Idea for your business and how you can find it and check that it's a good one. He lists the ten reasons why some new businesses fail and the seven myths about starting a new business.
Chapter 3 looks at You to make sure that you're made of the right stuff to be a business owner.
Chapter 4 looks at your business plan and why you should do it and not pass it on to someone else. I thought some of his comments about the Profit & Loss account and cash flow were confusing.
Chapter 5 on Raising Finance is excellent. It starts with finding the funds needed from your own resources, moves on to bank finance, other sources of funds and then to business angels and finally venture capitalists.
Chapter 6 is Running Your Business which is a wide ranging chapter covering the business name, branding, the legal form of the business, premises, hiring staff and VAT. There are some useful tips here but the book starts to feel a little superficial in its coverage.
Chapter 7 is Growing Your Business which is about marketing and building your team. Again there are some interesting tips but it's a brief summary of huge topics.
Chapter 8 is called Millionaire and looks at how you turn your successful business into big money by selling it, floating it on the stock market or stepping back and retaining ownership but passing the management over to someone else.

The main strength of this book is in the first five chapters which make it an ideal primer for anyone thinking about starting a business. While it's an interesting read, it is much less relevant for business owners who already have their businesses up and running and want to improve performance.

The book is recommended for anybody who is thinking about starting a business and especially for those who love the Dragons Den TV programme.

About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.

Paul Simister, business coach
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on 15 June 2017
Duncan Bannatyne, What can you say about him that hasn't been already said!!! he like Marmite you either love him or you hate him, but you cannot ignore him. Self Made Multi-Millionaire Entrepreneur (i.e or SMEMS an acroynym he uses to descrbe himself and fellow entrepreneurs) Ex-Dragons Den Investor,Speaker,Author and Founder of 4 successful multi-million businesses ranging from Ice Cream Vans to Care Homes,Childrens Nurseries and his current venture Gyms and Health Clubs and he also owns a Hotel as well. Despite his current troubles (i.e. His last book was "Riding the Storm" also another fantastic book and hes still worth £200 Million!!). This book even though written back in 2008 is I still feel is even more relevant today and Duncan gives you a step by step plan and makes you aware that forget "Get Rich Quick" and that you will have "Work Harder then you ever did as an Employee!!" However you can "Work Smart as well as Working Hard!!"
I still recommend you buy,study and act and implement on his advice!!!
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on 31 December 2015
5 star information...
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on 17 November 2017
Great book full of information for anyone wanting to start a business or even already in business. Great fast efficient delivery from Julie's bookshop also. Thanks
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on 3 September 2008
An excellent book by Mr B. Every word is true, no nonsense and clearly spells out the steps you need to take OR NOT when setting up a business.

Having just buried my first business I wish I had had it 5 years ago. Lessons I have learnt the hard way are spelt out here and should be heeded.

While giving every encouragement to the budding small business person, he makes no bones about the need to know your market, your figures and when to walk away.

A valuable book no small business should be without.
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on 8 October 2017
Best book so far
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on 8 February 2014
Very useful book full of lots of tips and experience from somebody who has be there. Thank you Duncan
Wleed Haq
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on 20 September 2008
I bought Audio version of this book from itunes as I can listen but may buy the book as well just to back up what was said, the book gives case studies from known people like dragons den`s James Cann and other well known business people and how they got started and gives snippets of what their best advice would be.

It is not surprising that the advice they give is very similar in style and not one of them says that they regret anything about how they got started.

Buy it, it truly is a great book.
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on 22 June 2012
I have an MBA from a top university, yet this book from Duncan B who doesn't have an O Level to his name (AFAIK) taught me a lot. I even made a mind map out of it which I refer to frequently. It really is the ultimate get-up-and-start-up bible, and I love the simplicity and straight forward attitude. It really is one of the best start your own biz books I've ever read! The other dragons, btw, wrote inspiring books too.
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on 8 April 2017
Hasn't made any changes to my life. Clearly another money making venture for Mr Bannatyne. Lots of similar books available, a decent read but won't make you a millionaire.
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