Having read his previous book Campaign 97 and Soundbites & Spin Doctors, I was looking forward to the latest installment. I was however very dissapointed. It was written for the sake of it and contained more pontification than perceptive analysis. Very dissapointed with the expensive hardback.
I was very excited to read Mr. Jones book on the Labour spin machine. Having taken an interest in both media and spin I hoped this would be a good book. Mr. Jones' reporting is however in many ways to negative to really be reliable and he makes the mistake of making himself a centerpiece of much of his story. Mr. Jones obviously had his reasons for choosing this kind of storytelling but I feel that if he had placed himself more in the background and tried to write a more objective book the readers would have been better served. There are some interesting aspects to the book but overall it was rather disappointing.
When I read this book I realised how much New Labour are prepared to do and say to stay in power. It made my blood boil with anger at the lengths they will go to. It is small wonder their popularity has not waned. This book is required reading for anyone who believes in democracy and a free and impartial press. It is also very handy for aspiring spin doctors.
Or put another way; good content, shame about the style. Nick Jones is obviously not a happy bunny to have decided to write this book. The bile spewed out by the spin doctors is so frequently repackaged as news, and yet it has taken a BBC journalist of all people to reveal at least some of the truth behind the New Labour propagandists. The book should be an obligatory read for all those who voted Blair in 1997. At least they may be able to listen to the Blair anthem in a different way - "Things Can Only Get Better". On reading this book, it posed the question; FOR WHO?