The book beautifully captures not only Sir Basil Clarke's journey to become the father of the UK's PR industry, but also the tremendous historical events during the 1910's and 20's. The sheer magnitude of the events and their subsequent effect on our world today cannot be under estimated, with Clarke on the front line of it all. The book allows you to experience those events from Clarke's unique viewpoint offering an insight into the role of journalists a hundred years ago. I found it fascinating to see what they had to overcome in order to source and submit stories, along with the importance a few intrepid journalists played in getting news to the public. How this then shaped Clarke's career in public relations is very interesting.
Clarke seems to have met everyone and been everywhere possible during his life. I was amazed at how much he crammed in and Evans keeps the pace going, artfully punctuating the story with Clarke's own words to illustrate key points, so that you find yourself immersed in the adventures. Key events that Clarke had a part in are highlighted and explored, with the benefit of hindsight and current culture used to analyse his role in a well-balanced way.
This is a fascinating book built around the life of Clarke that I highly recommend. Well written, thought out and delivered, it informs the reader using the varied life of Clarke to maximum benefit.
Rarely I read a biography (From the Frontline: The Extraordinary Life of Sir Basil Clarke), but Richard Evans wrote this book with an extraordinary style about an extraodinary man. Sir Basil Clarke certainly made a name for himself, sometimes in his favour and sometimes not quite so in his favour. But he made no apologies for his editorial style - and he didn't need to. A must read for anyone who has a love for all things editorial. Dilys Davison
A remarakble story, and a remarkable life. Although I was sorry to see him drift into spin so enthusiastically. But then he had a living to earn and a big family to care for. Richard Evans writes with style and great clarity. All-in-all a good read.