Top critical review
4 people found this helpful
Not much strategic thinking!
on 28 March 2009
I am currently studying for a management diploma and with having to write an assignment on business plans, external factors and personal and organisational development I was looking around for a book to do with strategic planning. I came upon this and it had an intriguing cover and a good review and for the price I thought I'd give it a shot.
If you are thinking of buying this book then as a "pocket guide" with pointers in it is fantastic, but as an indepth guide to strategic planning it was absolutely useless. The book is very pretty to look at (lots of staged photos to demonstrate the points) but no substance.
I'd save your money and buy something a bit more in-depth!