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Price:£36.99+ Free shipping with Amazon Prime

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on 10 July 2009
I first encountered Paul Fifield when he was an examiner and tutor for the CIM's Post Graduate Diploma in Marketing (DipM). I was impressed then with his clear exposition of marketing (strategy) and practical ways of forming and implementing it. Since then I have bought his books and this, the latest one, is IMO the best.

A clear strategic model, explanations and questions and checklists for the marketing practitioner.

If you are in marketing at any level - buy it.
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on 1 December 2012
A very thorough book for the marketing strategy. For those who needs a proper structure or a plan. Helped me with my project.
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