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on 24 January 2012
I have used the fourth edition as textbook for my brand management courses for last 4 years. This is an all-encompassing book that covers almost all aspects of brand concepts, and the subject of managing brands. The fifth edition is a real upgrade which refreshingly adds recent researches and market knowledge to the discipline.the only thing missing is the concept of brand vision, however it still remains a comprehensive essential reader for students of brand management.
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on 5 November 2015
I love this book because it has a lot of good information and tips on brand management. Recommend.
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on 27 February 2016
once i thought it would be an old one, but when it arrived , it was a brand new book, i love it
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on 7 January 2015
Purchased for university, comprehensive boom
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on 6 November 2015
Great book delivery time excellent
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on 22 September 2016
It arrived in perfect condition!
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