Top critical review
12 people found this helpful
Inspiring but lacking in depth and detail
on 1 February 2007
Sure it's inspiring reading, and I found the profiles interesting. However, I also found this book sadly lacking in depth and detail. I wanted to read about how these entrepreneurs faced their challenges after getting their "big idea", but the author seemed to gloss over this aspect. Instead, what we get is an account of how the Big Idea got there, and then suddenly they were off and running with a successful business. What, no problems? What happened in between the Big Idea and the Success? If you're looking for interesting stories about entrepreneurs, this book is great as a bedside read. If, however, you want an in-depth analysis on what problems you may face if you were just starting out yourself and had a Big Idea, and how these entrepreneurs solved them, then don't bother with it.