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on 15 June 2017
An Excellent book from the Sunday Times Editor for Enterprise Rachel Bridge, Always wanted to start your own business and stuck for an idea!!! Read this book and you will read about 30 entrepreneurs who followed their dreams and decided to fire their boss(i.e. of those who were employed!!) and become their own bosses.It may spark an idea or a twist on the current business ideas and you owe it to yourself to at least find out!!
I also recommend this book and I liked it so much I have also purchased 3 other books by the same author
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on 1 September 2006
Essential reading for anyone who wants to be an entrepreneur but worries that they haven't got the 'spark' or inspiration to really set the world alight. This book shows how loads of normal people made their dreams come true by finding inspiration from everyday life and had the strength and determination to turn it into reality. The really inspiring message from this book is that anyone can do it if they really put their mind to it. And reading about what inspired other people will get you thinking it that way too, so you will find yourself bursting with ideas rather than stuck thinking 'I'd love to run my own business but I just don't know what to do.' Buy this for anyone who wants to break out of the rat race!
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on 13 February 2007
I really loved this book and totally disagree with Avid Reader's comments. Was he even reading the same book? He complains that the author Rachel Bridge has glossed over the entrepreneurs challenges and problems but in fact every chapter is full of them. They are what make the stories so real. She tells the entrepreneurs stories in a very balanced way without hype or exageration with all the highs and lows laid bare and I think including any more detail would be tedious to read. Every one of these stories are brilliantly inspiring and I can't recommend it highly enough for any would be entrepreneur
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on 14 February 2007
I am cynical when it comes to business books, finding them too big and cumbersome but Rachel Bridge has entered the market with something new and refreshing.

I like her writing style and the case studies in both books are easily digestible. This is a "certainly recommend" to anyone who is thinking of starting a business or has ambitions for their own company growth.

Good job, Rachel!
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on 29 October 2007
I found this book extremely inspiring. Although it does not go into great depth, the book offers insight into where to search for a new idea by showing many different case studies. The enthusiasm of the entrepreneurs filled me with energy and motivation to take this path.
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on 1 February 2007
Sure it's inspiring reading, and I found the profiles interesting. However, I also found this book sadly lacking in depth and detail. I wanted to read about how these entrepreneurs faced their challenges after getting their "big idea", but the author seemed to gloss over this aspect. Instead, what we get is an account of how the Big Idea got there, and then suddenly they were off and running with a successful business. What, no problems? What happened in between the Big Idea and the Success? If you're looking for interesting stories about entrepreneurs, this book is great as a bedside read. If, however, you want an in-depth analysis on what problems you may face if you were just starting out yourself and had a Big Idea, and how these entrepreneurs solved them, then don't bother with it.
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on 1 February 2009
If you are thinking about starting a business, if you are a budding entrepreneur or already a successful entrepreneur or business person buy this book. Truly inspirational. Stories of how people have made it and how hard they worked to get there and the negativity of friends that they had to deal with. Great stuff!
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VINE VOICEon 21 May 2010
Inspiration for a winning idea must be backed-up by a never say die attitude. However, it is that initial spark that sets it all in motion. Rachel Bridge, the author of this book, believes one just has to look carefully and spot it, but crucially before someone else does.

To bolster her claim, Bridge offers 30 chapter-based profiles of entrepreneurs who did exactly that. Readers who are familiar with her weekly column on entrepreneurship in The Sunday Times or have read her earlier work, most notably "How I made it?" would be familiar with the narrative.

She suggests that the first place to look for ideas is your own personal environment. An idea, Bridge writes, could spring from something that is missing in one's own life. Her 30 subjects, are entrepreneurs from ordinary walks of life who realised their ambitions by finding inspiration from everyday life and backing it up with blood, sweat and tears.

All profiles were interesting and it would be unfair to pick and choose. However, some of my favourite ones were Judy Craymer (creator of Mamma Mia), Paul Stanyer (founder of HolidayTaxis.com), Karen Darby (founder of Simply Switch) and Don Lewin (founder of Clinton Cards) to name a few.

Overall the book is a very enjoyable and inspirational one. While its significance as a motivational book should not be discounted, I'd also be happy to recommend it to students of business management, SMEs and entrepreneurship to read it over, either wholly or partially.
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on 8 September 2009
An interesting and readable book. It's always interesting to see what inspires others and how they make it.

This isn't an in-depth book, but I don't think that it was meant to be. This serves as a starting point and a "broad brush" treatment to entrepreneurship.
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on 16 September 2013
Really enjoyed the positive inspiration this book was giving out. Recommend this to any aspiring entrepreneurs out there! Well done to the author for managing to squeeze in all these entrepreneurs as well.
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