Top critical review
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Not the best experience..
on 8 December 2009
Firstly, some serious words are needed with the editing team in charge of quality control and this book. I've found several grammatical errors and the odd spelling mistake - which really is inexcusable. This wouldn't be a problem if the structure and arguments in this book were cohesive, sensibly arranged and qualified with the gusto and informed voice I would expect from someone with such a thorough grounding in the industry. However this isn't so. It's a shame because whilst some of the content is engaging and informative I do find that there's a general wildness in her writing. There's many a time where she tends to repeat the same argument within a chapter which does grate after a while. Whilst the author obviously has a lot of experience in this field she's by far the best writer. This book is hard to read and leaves me with a general feeling of dissatisfaction. If anyone has a better alternative please say.
How ironic that a book about positive brand experiences is a negative reading experience.