Top positive review
7 people found this helpful
A must-have book for any marketer!
on 11 January 2001
This is one of the most useful Marcomms books I've read. It's straightforward and engaging, in a no-nonsense style. If you're an junior marketer, it's great for learning the basics. If you're a more senior marketer, it's excellent to have on the shelf to refresh your memory in times of crisis! We all need a good reference book - but this is interesting enough to read even if you're on the train in the morning. A great classic.