An excellent book, that I used to have but a student borrowed it, and I never got it back. However, this version was much cleaner than my old one from Surrrey in my days of lecturing there with Cambridge Marketing College so thanks to the charity that sold this. One of the most impressive things about the book is that it has a mixture of academic and practitioner topics. It is a good book that I am pleased to have back!
If you are new to consultancy or studying for the CMI/IOC qualifications or an MBA/Postgraduate Certificate or Diploma then you need this book to complete your assignments. Easy to read, well laid out and succint. No padding or waffle.